Abra press kit: boilerplate, key facts, leadership, logo guidance and media contact.
The Abra press kit gives journalists approved boilerplate, key facts, leadership details, logo guidance and a media contact for Abra Financial Holdings. Abra Financial Holdings, Inc. is the parent of the Abra group, a digital asset wealth management platform headquartered in San Francisco, California, and founded in 2014 by Bill Barhydt; its SEC-registered investment adviser is Abra Capital Management, LP (Abra Capital Management, LP, Form ADV, SEC Investment Adviser Public Disclosure, IAPD firm record, CRD No. 323353 / SEC File No. 801-129529 (main office 1160 Battery Street East, Suite 100, San Francisco, CA 94111); Abra Financial Holdings, Inc., press release filed with the SEC (Exhibit 99.1 / Rule 425), March 16, 2026). · The approved boilerplate and factual information on this page may be quoted with attribution, subject to any accompanying disclosures identified in this kit.
Key takeaways
- Abra Financial Holdings, Inc. is the Delaware parent company of Abra, a digital asset wealth management platform offering custody, trading, yield, lending and advisory services, with advisory services provided through its SEC-registered investment adviser (Abra Financial Holdings, Inc. / New Providence Acquisition Corp. III, press release filed as Exhibit 99.1 to Form 8-K, SEC EDGAR, March 16, 2026; Business Combination Agreement dated as of March 16, 2026, filed as Exhibit 2.1 to Form 8-K, SEC EDGAR).
- Abra Capital Management, LP is that SEC-registered investment adviser and a digital asset wealth and treasury manager, headquartered in San Francisco, California; Abra was founded in 2014 by Bill Barhydt, who is founder and CEO (Abra Capital Management, LP, Form ADV, SEC Investment Adviser Public Disclosure, IAPD firm record, CRD No. 323353 / SEC File No. 801-129529 (main office 1160 Battery Street East, Suite 100, San Francisco, CA 94111); Abra Financial Holdings, Inc., press release filed with the SEC (Exhibit 99.1 / Rule 425), March 16, 2026).
- Abra has received two Hedgeweek Global Digital Assets Awards: “Treasury Management Solution of the Year” in 2024 and “Prime Broker of the Year: Client Services” in 2025, listed here as text with the awarding body, year and exact category (Hedgeweek Global Digital Assets Awards 2024, “Treasury Management Solution of the Year” (June 27, 2024); Hedgeweek Global Digital Assets Awards 2025, “Prime Broker of the Year: Client Services” (June 5, 2025)).
- SMA custody arrangements are set out in the applicable client agreement and product documentation. Where Fireblocks MPC infrastructure is used, it supports the applicable key-management architecture. Qualified custody is available for select assets and strategies. Abra does not rehypothecate client assets for its own account; strategy-specific deployment or use of assets is governed by the applicable client authorization and product disclosures.
- SMA assets sit in separately managed accounts titled to the client, held segregated, with Fireblocks MPC key management and custody through Fireblocks Trust Company, LLC; qualified custody is available on select assets and strategies, and Abra does not rehypothecate client assets.
- Abra Financial Holdings has agreed a business combination with New Providence Acquisition Corp III under which, on closing, New Providence would be renamed Abra Financial, Inc. and its common stock is expected to be listed on Nasdaq under the ticker ABRX (Abra Financial Holdings, Inc. / New Providence Acquisition Corp. III, press release filed as Exhibit 99.1 to Form 8-K, SEC EDGAR, March 16, 2026); the release is on the press page.
- Refer to the company as Abra, use Abra Financial Holdings for corporate and transaction stories and Abra Capital Management, LP where a story turns on regulatory status; use the logo as supplied, and route interview and comment requests through the media contact.
What is the approved company boilerplate for Abra Financial Holdings?
Abra Financial Holdings, Inc. is the parent company of Abra, a digital asset wealth management platform founded in 2014 by Bill Barhydt and headquartered in San Francisco, California. Through its subsidiaries, Abra offers institutions and individual investors custody, trading, yield, lending and advisory services, with advisory services provided through its SEC-registered investment adviser, Abra Capital Management, LP (Abra Financial Holdings, Inc. / New Providence Acquisition Corp. III, press release filed as Exhibit 99.1 to Form 8-K, SEC EDGAR, March 16, 2026). Its businesses include Vault custody, tokenized yield strategies across Bitcoin, Ethereum, Solana and stablecoins, crypto-backed lending, the Abra Prime OTC trading desk, Abra Private Client wealth management for high-net-worth clients, Abra Treasury for corporates, and AbraFi, which extends the platform into decentralized finance. Abra Financial Holdings has agreed a business combination with New Providence Acquisition Corp. III; on closing, the combined company is expected to be listed on Nasdaq under the ticker ABRX, subject to customary conditions (Abra Financial Holdings, Inc. / New Providence Acquisition Corp. III, press release filed as Exhibit 99.1 to Form 8-K, SEC EDGAR, March 16, 2026).
This is the lead boilerplate for any story about Abra as a company: corporate news, the business combination, leadership, partnerships and the product set as a whole. Reporters may quote or reproduce it in full or in part without further permission. Where a story concerns advisory services, SMAs, custody arrangements or the firm's regulatory status, use the Abra Capital Management boilerplate below as well, or instead.
What is the approved company boilerplate for Abra Capital Management?
Abra Capital Management, LP is an SEC-registered investment adviser and a digital asset wealth and treasury manager, headquartered in San Francisco, California. Abra was founded in 2014 by Bill Barhydt, founder and CEO, and Abra helps institutions, advisors and individuals hold, grow and borrow against digital assets. Clients include RIAs, wealth managers and broker-dealers, family offices, corporate treasuries, long-term allocators, exchanges and brokers, and private clients. SMA custody arrangements are set out in the applicable client agreement and product documentation. Where Fireblocks MPC infrastructure is used, it supports the applicable key-management architecture. Qualified custody is available for select assets and strategies. Abra does not rehypothecate client assets for its own account; strategy-specific deployment or use of assets is governed by the applicable client authorization and product disclosures SMA assets are held in separately managed accounts titled to the client, with Fireblocks MPC key management and custody through Fireblocks Trust Company, LLC; Abra can support corporates and institutions with qualified custody on select assets and strategies, with the arrangement for a given product set out in the client's advisory agreement and product documentation. Abra does not rehypothecate client assets. Products include tokenized yield strategies, crypto-backed loans on BTC and ETH collateral, Vault custody, OTC and spot trading; Abra Private Client wealth management; and Abra Treasury for corporates.
The paragraph above is the approved boilerplate for Abra Capital Management, LP, the Abra group's SEC-registered investment adviser, and is the one to use where a story turns on advisory services, custody or regulatory status. Reporters may quote or reproduce it in full or in part without further permission. Together with the Abra Financial Holdings boilerplate, it matches the entity definitions on the About page, and where they ever differ, the About page is corrected to match this kit rather than the reverse, so that one dated record exists.
Which facts, awards and milestones can be cited?
The table lists the facts most often requested by reporters. The factual information may be quoted with attribution to Abra, or to Abra Capital Management where the fact concerns the adviser, subject to any accompanying disclosures identified in this kit. Use of awards or third-party ratings in promotional materials remains subject to applicable compliance review and disclosure requirements. Each line is approved for direct quotation with attribution to Abra, or to Abra Capital Management where the fact concerns the adviser. Two items deserve a plain description. The awards are stated as text with the awarding body, year and exact category so they can be checked against Hedgeweek's published winners lists: “Treasury Management Solution of the Year” at the Hedgeweek Global Digital Assets Awards 2024 and “Prime Broker of the Year: Client Services” at the Hedgeweek Global Digital Assets Awards 2025 (Hedgeweek Global Digital Assets Awards 2024, “Treasury Management Solution of the Year” (June 27, 2024); Hedgeweek Global Digital Assets Awards 2025, “Prime Broker of the Year: Client Services” (June 5, 2025)). They are third-party judgments about a category of service at a point in time and are not performance figures; the Hedgeweek programme includes a public voting and survey stage, so any advertisement using the awards must state the criteria, the period covered and whether any compensation was paid. The corporate item is the announced business combination, which is a transaction of the parent company, not of the adviser: Abra Financial Holdings has agreed to combine with New Providence Acquisition Corp III, a transaction on whose closing New Providence would be renamed Abra Financial, Inc. and its common stock is expected to be listed on Nasdaq under the ticker ABRX (Abra Financial Holdings, Inc. / New Providence Acquisition Corp. III, press release filed as Exhibit 99.1 to Form 8-K, SEC EDGAR, March 16, 2026). Closing is subject to customary conditions, including SEC effectiveness of the registration statement and shareholder approvals. The full release is on the press page and the Investor Relations page holds the related filings and status. Nothing in this kit is an offer of securities.
Performance figures are not part of the kit. For what BTCaf and USDaf actually paid in a given month, cite the monthly performance update for that month on the track record, which is compliance-approved and net of management fees unless stated. Yield strategy tokens are issued by AbraFi and accessed through Abra Capital Management.
Link: Abra press releases and announcements (/press)
Who leads Abra, and how should leaders be credited?
Bill Barhydt is the founder and CEO of Abra. He founded the company in 2014 and leads Abra Financial Holdings, Inc. and its subsidiaries, including Abra Capital Management, LP. Credit him as 'Bill Barhydt, Founder and CEO, Abra' on first reference. His profile page carries his biography and his published commentary, and his video interviews and market commentary are collected on the Media page, where each item carries the outlet, the date and the title as published.
The wider leadership team, with roles and backgrounds, is listed on the leadership page, and executive appointments are announced on the press page, including the release welcoming four executives. Titles and spellings should be used exactly as they appear on those pages, which are the single dated record for each person. Approved headshots of Bill Barhydt and other executives are part of the kit and are supplied at high resolution for editorial use; request them through the media contact along with any biography not yet on the leadership page.
How should the Abra name and logo be used?
Refer to the company as Abra on first reference and thereafter. Three names are correct in different contexts. Abra Financial Holdings, Inc. is the parent company; use it for corporate, ownership, funding and business combination stories (Business Combination Agreement dated as of March 16, 2026, filed as Exhibit 2.1 to Form 8-K, SEC EDGAR). Abra Capital Management, LP is the group's SEC-registered investment adviser; use it where a story turns on advisory services or regulatory status (Abra Capital Management, LP, Form ADV Part 3 (Form CRS), SEC Investment Adviser Public Disclosure, March 31, 2026; IAPD firm record, CRD No. 323353 / SEC File No. 801-129529). Product and business names such as Abra Private Client, Abra Treasury, Abra Prime and AbraFi are brands of the Abra group, not separate companies to be credited as the source of a statement. Do not write 'Abra Capital' alone, and do not describe Abra Capital Management as the parent company. Abra's own disclosure about itself reads: Abra Capital Management, LP is an SEC-registered investment adviser. It is not a bank, an exchange, or a consumer lender, and it does not take deposits. It manages separately managed accounts (Abra Capital Management, LP, Form CRS (31 Mar 2026) and Form ADV Part 2A, SEC Investment Adviser Public Disclosure (IAPD firm no. 323353)).
Logo files are provided in SVG and PNG formats, in dark and light variants, for print and screen use, with brand colors listed in the pack as hex values. Use the logo as supplied. Do not stretch, recolor, rotate or add effects. Keep clear space around the mark equal to the height of the wordmark. Place the dark variant on light backgrounds and the light variant on dark backgrounds. Do not use the logo in a way that implies endorsement of a third party product or service, and do not pair it with performance claims that do not appear in a compliance-approved monthly update.
How do journalists reach Abra?
For interview requests, comment on a story, fact checking or additional assets, use the media route on the Contact page. Include your outlet, your deadline and the topic of your story, and say whether you need a spokesperson, a written statement or a fact check. Requests are answered during US business hours, and a request that arrives with a deadline is answered before one that does not.
For investor or client questions, use the institutional or private client routes on the Contact page rather than the media route. Investors and analysts following the announced business combination should use the Investor Relations page, which holds the disclosures, filings and current status. For the agreements that govern an account, the Terms of Service and Privacy Policy pages are linked in the footer, and Form ADV is linked from the Disclosures page. Official releases are published on the press page, newest first, each with its real publication date.
Questions, answered.
Both boilerplate paragraphs in this kit, for Abra Financial Holdings and for Abra Capital Management, and the factual information in the key facts table may be quoted, in full or in part, with attribution to Abra, subject to any accompanying disclosures identified in this kit. Use of awards or third-party ratings in promotional materials remains subject to applicable compliance review and disclosure requirementsYes. Both boilerplate paragraphs in this kit, for Abra Financial Holdings and for Abra Capital Management, and every line of the key facts table are approved for direct quotation, in full or in part, with attribution to Abra. Use the Abra Financial Holdings paragraph for company stories and the Abra Capital Management paragraph where the story concerns advisory services or regulatory status. Both match the entity definitions on the About page. For anything not on this page, such as a comment on a story or a figure for a specific month, use the media route on the Contact page.
Abra has received two Hedgeweek Global Digital Assets Awards: “Treasury Management Solution of the Year” in 2024 and “Prime Broker of the Year: Client Services” in 2025 (Hedgeweek Global Digital Assets Awards 2024, “Treasury Management Solution of the Year” (June 27, 2024); Hedgeweek Global Digital Assets Awards 2025, “Prime Broker of the Year: Client Services” (June 5, 2025)). They are listed as text with the awarding body, year and exact category so they can be checked against Hedgeweek's published winners lists. An award is a third-party judgment about a service category at a point in time and is not a performance figure or a client outcome.
Bill Barhydt is the founder and CEO of Abra. He founded the company in 2014 and leads Abra Financial Holdings, Inc. and its subsidiaries, including Abra Capital Management, LP. Credit him as 'Bill Barhydt, Founder and CEO, Abra' on first reference. His profile page carries his biography and published commentary, and his interviews are collected on the Media page. Approved headshots are supplied through the media contact.
Abra was founded in 2014 by Bill Barhydt and is headquartered in San Francisco, California, as stated in Abra Financial Holdings' SEC-filed release; its investment adviser, Abra Capital Management, LP, records the same city as its main office in its SEC Form ADV filing (Abra Capital Management, LP, Form ADV, SEC Investment Adviser Public Disclosure, IAPD firm record, CRD No. 323353 / SEC File No. 801-129529 (main office 1160 Battery Street East, Suite 100, San Francisco, CA 94111); Abra Financial Holdings, Inc., press release filed with the SEC (Exhibit 99.1 / Rule 425), March 16, 2026). Abra Financial Holdings, Inc. is the parent company, and Abra Capital Management, LP is the group's SEC-registered investment adviser, serving RIAs, wealth managers and broker-dealers, family offices, corporate treasuries, long-term allocators, exchanges and brokers, and private clients through separately managed accounts custodied through separately managed accounts, with custody arrangements set out in the applicable client agreement and product documentation and qualified custody available for select assets and strategies through Fireblocks Trust Company, LLC, with qualified custody available on select assets and strategies.
Not yet. Abra Financial Holdings has agreed a business combination with New Providence Acquisition Corp III under which, on closing, New Providence would be renamed Abra Financial, Inc. and its common stock is expected to be listed on Nasdaq under the ticker ABRX; closing is subject to customary conditions, including SEC effectiveness of the registration statement and shareholder approvals (Abra Financial Holdings, Inc. / New Providence Acquisition Corp. III, press release filed as Exhibit 99.1 to Form 8-K, SEC EDGAR, March 16, 2026). The announcement is on the press page and the Investor Relations page carries the disclosures, filings and current status of the transaction. Nothing in this kit is an offer of securities; read the release and filings for the terms and risk factors.