Our Values

Embrace Transparency

Abra will be straightforward, transparent and honest with our customers, partners, and employees.

Drive Towards Impact

Abra will have a positive impact on the lives of everyone in our ecosystem.

Focus on the User

We will put the user first. Get the user experience right and wow them and everything else is much easier.

Champion the Individual

We believe in the individual’s right to freely participate in all forms of commerce.

Encourage New Ideas

We believe that a diversity of ideas and backgrounds leads to better outcomes.

Think Long Term

Abra needs to be a sustainable business in order to add the most long term value.