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Abra unveils new platforms for private and institutional clients

Apr 17, 2024

Cryptocurrency investment platform Abra unveiled two new products, Abra Private and Abra Prime, on Wednesday to service more well-heeled customers.

Abra Private focuses on private clients, family offices and trusts while Abra Prime will serve institutional customers such as hedge funds, venture capital firms and crypto infrastructure companies, according to a release shared with The Block.

The firm’s subsidiary, Abra Capital Management LP, also obtained approval from the United States Securities and Exchange Commission to serve as a registered investment advisor.

“We see significant demand for a trustworthy and safe platform to earn yield on Bitcoin,  Ethereum and other crypto assets and borrow against crypto holdings,” said the firm’s head of asset management, Marissa Kim, in a statement. “We allow our clients to access the DeFi markets without requiring investors to navigate the complexity themselves.”

Full article available here.

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