Company Overview

At Abra, we’re making cryptocurrency investing simple and accessible. Our vision is an open, global financial system that is easily accessible to everyone. Our crypto investing and wealth management service is used by hundreds of thousands of consumers in over 50 countries. 

About Us: https://www.abra.com

The Role

We are looking for an experienced B2B marketing manager to support our global sales team marketing with HNW, family office and institutional clients and prospects

Responsibilities:

  • Lead private client community activities 
  • Create all marketing collateral to support sales team 
  • Own email marketing program, private client communications, and event planning
  • Ideate and manage set up of events such as webinars, in-person dinners, AMAs, etc. 
  • Develop content and communications programs (including thought leadership) for HNW and Institutions
  • Track and analyze client event attendance and participation results

Qualifications 

  • 5+ years in financial services marketing (experience with crytpo, banks, hedge funds, and family offices is particularly desirable.) 
  • Developed content and communications programs (including thought leadership) to differentiate offerings within an emerging category
  • Strong writing, oral presentation and organizational skills.
  • Data-driven 
  • Excellent storytelling and copywriting skills 
  • Ability to work in a fast-paced startup environment while solving problems quickly and creatively
  • Strong ability to embrace and adapt to a high degree of change in work stream and deliverables