Abra Unveils Its New Look — An Evolution that Reflects the Crypto Revolution

At Abra, we want to help you conquer crypto by creating a simple and honest platform that will enable you and millions of crypto holders to maximize the potential of digital assets, and our look and feel play a big part in that mission. 

Today, in keeping with that duty, we’re pleased to unveil our new branding that reflects the evolution of Abra’s platform, products, and services. 

But most of all, our new look reflects how we want to best serve you — our user.

Read on to learn more about Abra’s new look. 

Evolving Crypto  

As we said before, the inspiration for our rebrand is you, the Abra customer. We put our users at the center of the rebrand by offering the best experience of any crypto platform on the market. And, we hope that our new visual identity will inspire you to invest in your financial future.

Right now, you’ll see that the app experience has improved, is even more intuitive, and reflects our new, vibrant brand colors, as well as our new logo. Our logo also represents our goal to empower users from over 100 countries worldwide to take control of their financial future.

Ultimately, we want to help you take advantage of the opportunities that cryptocurrency can yield. We’re not talking about going to the moon or buying Lambos; we’re talking about building long-term wealth.

Cryptocurrency can be a powerful tool that, with proper guidance, can lead to life-changing outcomes. This is the opportunity that we at Abra know crypto to be. 

Together, we can meet this opportunity head-on with knowledge, confidence, and preparation. 

And, Abra can continue to be that trusted and comprehensive, easy-to-use crypto platform that can help you unlock the positive impact of investing in digital assets.

A Crypto Wealth Management Platform that Empowers Financial Access

Abra’s vision is a global movement towards a decentralized financial system powered by cryptocurrency. This movement will align both shared community and personal agency to enable global access to everyone. Crypto and its underlying architecture decrease dependency on large monolithic financial institutions. 

Abra is on a mission to provide a comprehensive, easy, and secure wealth management platform that can help people globally to embrace and utilize all of the benefits of crypto. 

Abra Trade allows users to buy, sell, and trade over 110+ cryptocurrencies in our simple and secure app. 

Abra Boost enables users to generate yield on their crypto assets such as stablecoins, BTC, and ETH. 

Abra Borrow makes loans available with competitive interest rates starting at 0% interest.

We’re constantly building new products that enhance our users’ ability to maximize the benefits of crypto through our platform.

Get Access to Abra’s New Look

If you manage a website that features the old Abra logo, we ask you to update it to the new logo. Download the new logo pack here.

Update the Abra app to the latest version (Android, iOS) to see the new brand in action. 

Opportunity is knocking. We know you’re ready to answer. Let’s conquer crypto together.

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About Abra

Established in 2014, Abra is on a mission to create a simple and honest platform that enables millions of cryptocurrency holders to maximize the potential of their assets. Abra enables both individuals and businesses to safely and securely buy, trade, and borrow against cryptocurrencies – all in one place. Abra’s vision is an open, global financial system that is easily accessible to everyone.

Why Abra

Based in the United States, Abra is available in over 150 countries and makes it easy to convert between crypto and a wide variety of local fiat currencies. With over 2MM customers, $7B in transactions processed, and $1.5B in assets under management, Abra continues to grow rapidly. Abra is widely loved and trusted – in April 2022, reviewed and rated Abra amongst the top 5 most popular crypto wallets in the market. Abra is backed by top-tier investors such as American Express Ventures and First Round Capital.

How Abra Protects Your Funds

Abra places clients’ financial objectives and security first. Abra practices a culture of risk management across all levels and functions within the organization.

Abra employs a state-of-the-art enterprise risk management framework that comprises a comprehensive set of policies, procedures, and practices detailing all applicable risk-related objectives and constraints for the entirety of the business. Abra has instituted a complete set of requisite systems and controls that continuously enforce these policies, procedures, and practices to manage all operations, including credit and lending. Abra’s independent Risk Committee comprises experienced compliance, risk, securities, and fraud operations professionals with backgrounds in industries ranging from traditional and digital assets banking, payments, remittance, to fintech.

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